A competitive 401(k) helps recruit and retain talent. Yet many employers discover their Principal plans carry excessive fees or outdated fund options. These costs erode participant balances and increase sponsor exposure. Benchmarking provides clarity and protection.
Holland Capital Management in Smyrna, GA
The first thing to consider when looking to find a financial advisor in Smyrna, GA: who are the team members? That’s critical since your financial well-being requires a lot more than just portfolio management. Along with attention to investments, you will likely need other services.

M. Chad Holland CFA, CFP®
About Smyrna, Georgia
Smyrna
Smyrna is a city in Cobb County, Georgia, United States. It is located northwest of Atlanta, and is in the inner ring of the Atlanta Metropolitan Area. It is included in the Atlanta–Sandy Springs–Alpharetta MSA, which is included in the Atlanta–Athens-Clarke–Sandy Springs CSA.
The Problem
Fee structures can include revenue‑sharing and higher‑cost share classes.
Administrative layers may increase total plan costs.
Limited fee transparency makes it difficult to evaluate all‑in costs.
Why Benchmarking Matters
Sponsors must ensure all‑in fees are reasonable relative to peers.
Benchmarking documents diligence and supports prudent adjustments.
Establishes a defensible process for regulators and stakeholders.
How Holland Capital Helps
Independent benchmarking of your Principal plan.
Analysis of fees, fund lineup, and services with actionable steps.
Options to improve costs and governance without disruption.
Our Fiduciary Advantage
Holland Capital Management, led by M. Chad Holland, CFA®, CFP®, is an independent fiduciary advisory firm. We provide objective oversight to protect plan sponsors and strengthen retirement outcomes.
Schedule a no‑cost Principal 401(k) benchmarking review.
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Location
Smyrna, GA - Hours
Monday - 9am-5pm
Tuesday - 9am-5pm
Wednesday - 9am-5pm
Thursday - 9am-5pm
Friday - 9am-5pm - Phone/Fax
P | 877-733-9435
F | (980) 500-1531 - Email Us
chad@hollandcapitalgroup.com
Frequently Asked Questions
+Can we lower costs without switching providers?
Often yes. Share‑class reviews and service negotiations can reduce costs within your current plan.
+How long does the benchmarking take?
Typically 2–3 weeks with complete plan documents.
+Are plan sponsors liable for excessive fees?
Yes. Benchmarking demonstrate prudent oversight.